We invite feedback experts to contribute to our blog. If you would like to write for us, please contact us.

Feedback is essential for success

All organisations, profit making or non profit making, want more sales, more income, more customers, more referrals, and a reputation that drives people towards them in droves. The normal way that most organisations try and get more sales is by trying to get more customers through marketing, offers and advertising. Yet this is so often…

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Guest blog: Why invest in customer feedback?

Written by Paul Roberts How many times have you heard someone say, “we don’t need more feedback, customers would tell me if they had a problem”?  Or how about “feedback only tells me what I already know” These common assumptions are a symptom of old school approaches to customer feedback. They assume everything is fine…

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There is no such thing as a bad online review

In previous blogs we have discussed the power of feedback, and how important it is to get it right, do it obsessively, and make sure that it is done in a way that your customer engages with you, before they have left you. So that you can not only build your reputation with them but…

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Your customers are talking… are you listening?

In today’s hyper connected, value savvy global marketplace, your customers are becoming ever more the key and demanding.   They can talk about you behind your back to the world at the touch of a button and the speed of light. To quote Jeff Bezos: ‘Your brand is what the customer says when you’re not in…

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Guest blog: How qualitative data can help you look to the future

Written by Anna Lake There are two data types associated with client/customer feedback, quantitative and qualitative. Surveys are the most common way of collecting quantitative data and while they have many benefits – they’re quick, cheap and enable you to invite lots of people to give you feedback, they also have limitations.  Whilst lots of…

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