We invite feedback experts to contribute to our blog. If you would like to write for us, please contact us.

Your customers are talking… are you listening?

In today’s hyper connected, value savvy global marketplace, your customers are becoming ever more the key and demanding.   They can talk about you behind your back to the world at the touch of a button and the speed of light. To quote Jeff Bezos: ‘Your brand is what the customer says when you’re not in…

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Guest blog: How qualitative data can help you look to the future

Written by Anna Lake There are two data types associated with client/customer feedback, quantitative and qualitative. Surveys are the most common way of collecting quantitative data and while they have many benefits – they’re quick, cheap and enable you to invite lots of people to give you feedback, they also have limitations.  Whilst lots of…

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Your brand is what people say about you behind your back

Jeff Bezos, CEO of – probably the most successful retail business of all time – is consistently quoted as saying: Your brand is what people say when you’re not in the room. Yet how much real attention do most businesses pay to this little bit of blindingly obvious common sense? How much time and…

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Why it is so important to invest in feedback

We all know how important feedback is in today’s market: customers, previously disempowered by misleading advertising, now or have the opportunity for worldwide networking, worldwide research, and opinions from users on your Product or service. Yet, so often, they can do this behind your back, without your knowledge, and without giving you the opportunity to…

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