All organisations, profit making or non profit making, want more sales, more income, more customers, more referrals, and a reputation that drives people towards them in droves.
The normal way that most organisations try and get more sales is by trying to get more customers through marketing, offers and advertising.
Yet this is so often like trying to fill a leaky bucket.
Wouldn’t it be better to plug the leaks first?
And even to get the bucket to start filling itself as well????
Many marketing organisations make a fortune out of business owners’ ignorance and false ego: it’s easy to prove results when you can see that you’ve made a brand travel all over the Internet, but it’s a very different thing to find out whether that activity has produced any uplift in sales even, let alone an uplift in profit!
Many market research organisations make a fortune out of business owners’ ignorance by running market research activities that only scratch the surface.
Many customer research organisations make a fortune out of business owners’ ignorance by running ‘customer satisfaction surveys’ that provide wildly incorrect and unnecessarily expensive outcomes.
(And which are often destructive to customer reputation and loyalty).
The answer to all this lunacy is to run powerful, effective, continuous and obsessive customer feedback using simple systems.
And that is the power you have at your fingertips when you engage the Investors in Feedback systems in your business.